James Cuff

I’m very nostalgic. I’m always looking back, especially when it comes to music, but, while I’m still passionate about discovering new music, I have become quite lazy as I’ve aged and the time I previously spent consuming new music has reduced significantly.

And, while in attending a Kelly Jones solo gig at St David’s Hall (thanks for the front row tickets Neil) I was reminded of the 17-year-old me, playing Stereophonics songs on my white Fender (Squier) Strat in my bedroom. That me was full of the hopes and dreams of playing the types of gigs and festivals I would go on to attend on a regular basis discovering all types of new music.

For whatever reason, mostly my musical talent or lack thereof, the height of my performing pedigree was playing guitar at a bar in Cardiff with the Confused.com marketing band ‘The Sleepover Club’. But, my aspiration of working in or around music persisted.

I’ve always tried to include music in everything I did. My final major project at art college was the branding and marketing material for Stereophonics’ gig at Morfa Stadium – The Morfa Merrier. During my time as a multimedia journalist at WalesOnline and The Sunday Times, I specialised in culture and had the pleasure of interviewing and filming many musicians. I’ve also directed several, of varying quality, music videos.

But, as my career moved away from the arts, I’ve had a yearning to involve myself in something musical and, with Neil, I’ve tried (unsuccessfully) several forays including managing a band and putting on a gig for a classic 90s band.

“I really feel we’ve hit on something that was missing in the Welsh cultural landscape and hope the podcast resonates with many people. If not, we’re going to have lots of fun doing it.”

James Cuff, The Welsh Music Podcast co-host.

But, that night in St David’s Hall inspired me to try again. Over a beer with Neil, I suggested documenting different Welsh bands in a ‘behind the music’ style podcast series and, after several more beers, we came up with a format we both agreed on, bought the website domain and all the podcast equipment on Amazon so there was no turning back.

We’re in the middle of another golden age in Welsh music, of both languages, and I don’t want to miss out while I listen to my Libertines, Strokes and White Stripes albums (alongside my Furries, Gorky’s and Phonics ones) on repeat. And, as a parent of a young child in Welsh medium education, I’m also trying hard (again) to learn Welsh so I hope this project exposes me to more Welsh language music and helps me on my journey as a ‘Dysgwr’.

I really feel we’ve hit on something that was missing in the Welsh cultural landscape and hope the podcast resonates with many people. If not, we’re going to have lots of fun doing it.

Diolch a mwynhewch, James x

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